Media & Public Relations: Practical Knowledge & Tools
In this book, you will get knowledge you need to effectively manage your image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities.
Networking and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. This book is designed to give you practical knowledge and hands-on tools that will get you networking once you complete this book.
To help you decide if this is the right book for you we have provided the table of contents followed by a short preview/passage from the book.
Chapter One: Networking for Success (I)
Creating an Effective Introduction
Making a Great First Impression
Chapter Two: Networking For Success (II)
Using Business Cards Effectively
Chapter Three: The Meet and Greet
The Four Levels of Conversation
Practical Illustration (I)
Practical Illustration (II)
Chapter Four: Dressing for Success
The Meaning of Colors
Interpreting Common Dress Codes
Deciding What to Wear
Chapter Five: Writing
Chapter Six: Setting Goals
Helping Others with Goal Setting
Chapter Seven: Media Relations
Web Presence, Blogs & the Internet
Chapter Eight: Issues and Crisis Communication Planning
Providing Feedback and Insights
How Information Will be Distributed
Tracking the Overall Effect
Chapter Nine: Social Media (The PR Toolkit)
Chapter Ten: Employee Communications
Non-Verbal Communication Skills (Body Language)
Making an Impact
- Business letters
- Executive summaries
Effective writing is essential in networking. Many times, you will need to following up with a contact by writing a letter. The business letter is the most basic form of written communication. Understanding the elements that make up a business letter will ensure you are writing at the minimum standard.
There are seven basic elements to a business letter. They are the following:
- Letterhead or return address
- Date- type this two to six lines below the letterhead/return address. Type the date out and avoid using the numerical format (ex. MM/DD/YYYY).
- Inside address- this is the address of the recipient. The first line should include the recipient’s name. This is then followed by their address.
- Salutation- if you know the person’s name use Mr., Mrs., or Ms., and their last name only. Remember if you are writing to a doctor, use Dr.
- The body of the letter- try keeping this brief and specific. Business letters should not be too long. You should use double spacing between paragraphs. This will give your letter a better appearance.
- Complimentary close- there are many ways to close your letter. To make it simple, use “Sincerely”. This is a happy medium between very formal and informal.
- Signature block- after you complimentary close, add three spaces and then type your full name. The spaces give you an area to sign your name between the complimentary close and your typed name.
The goal of the proposal is to evoke a decision to move forward into a project or purchase. Of course, how your organization, department, or client handles projects/purchases is something to consider. The key to writing good proposals is being consistent. A format is the best approach. Here are eight basic elements to a proposal:
- Summary: this is a brief and concise statement of your request along, including information about yourself, your overall plan, what you need in terms of resources and money.
- Company background, vision, and mission
- Problem/Need Statement: state the specific problem or need. Explain how your proposal will correct or meet that need. Use data as applicable.
- Objectives should be derived from you problem or need statement.
- State as outcomes and benefits you anticipate.
- Make objectives time limited, measurable, about changes, and quantifiable.
- Methods: tell specifically what you plan to do. Why you want to do it and how you plan to resource your project with people.
- Evaluation: discuss how you plan to measure success.
- Funding needs: provide a cost/benefit statement. Also, if possible, provide how the project will bring a return on the investment.
- Budget: provide a summary of how you plan to use the funds.