Personal Branding: Build & Manage Your Image
In our personal branding course participants will be able to share their vision and passions with others within the company, using this knowledge through social media to define and influence how other see you. Personal Branding is identifying your assets, characteristics, strengths and skills as an individual and in the information age. Positive personal branding is necessary for the success of any company or individual. Wit
Branding is a mix of how you see yourself and how others see you.
Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success.
Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success.
At the end of this course, participants should be able to :
· Define your image.
· Control your image.
· Understand how to sharpen your brand.
· Use social media appropriately.
· Manage your brand in a crisis.
· Develop a professional appearance.
Module One: Getting Started
Module Two: Defining Yourself (I)
If You Don’t, They Will
Module Two: Review Questions
Module Three: Defining Yourself (II)
Define Your Strengths
The Three Cs
Module Three: Review Questions
Module Four: Controlling and Developing Your Image
Clear and Defined
It Takes a Commitment
Live It Every Day
Module Four: Review Questions
Module Five: Personal and Professional Influences
Corporate and Personal Integration
They Will Influence Each Other
Be a Professional
Module Five: Review Questions
Module Six: Sharpening Your Brand
Authenticity Is Key
Module Six: Review Questions
Module Seven: Appearance Matters
Rise Out of the Crowd
Dress for Success
Module Seven: Review Questions
Module Eight: Social Media (I)
Needs Constant Monitoring
Have an Objective
Module Eight: Review Questions
Module Nine: Social Media (II)
It’s a Tool
Content is King
Have a Gimmick
Don’t Ignore Any Mentions
Module Nine: Review Questions
Module Ten: Brand Management During a Crisis
Caught in a Bad Spot?
Never Burn a Bridge
Monitor and Respond
Module Ten: Review Questions
Module Eleven: Branding Personality Traits
Identify Your Unique Values
Think Outside the Box
Fail. Learn. Repeat.
Module Eleven: Review Questions
Words from the Wise