Marketing Basics 101
Marketing Basics will provide you with the marketing skills to build and grow your business. Participants will be given an introduction to marketing and it's benefits and provide with the knowledge to grow a business. Marketing has changed a lot over recent years and having a new perspective will give participants the necessary information to assist them in their marketing decisions.
Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation.
No matter what your product or service is, your business will benefit with a better understanding of marketing.
At the end of this course, participants should be able to:
· Define your market.
· Know the different types of marketing and ways to use them.
· Learn effective ways of communicating with the customer.
· Know how to set marketing goals and strategies.
· Recognize common marketing mistakes and know how to avoid them.
Module One: Getting Started
Module Two: What is Marketing?
What is a Market?
Marketing is Not Selling
Understanding Customer Needs
Defining Your Product or Service
Module Two: Review Questions
Module Three: Common Marketing Types (I)
Module Three: Review Questions
Module Four: Common Marketing Types (II)
Module Four: Review Questions
Module Five: The Marketing Mix
Module Five: Review Questions
Module Six: Communicating the Right Way
The Marketing Pitch
Sell Value, Not the Price
Fun and Entertaining is Powerful
Choosing the Right Media
Module Six: Review Questions
Module Seven: Customer Communications
Give Your Customers a Voice
It’s Not About You, It’s About Them
Every Interaction Counts
Answer Questions Honestly
Module Seven: Review Questions
Module Eight: Marketing Goals
Inform and Educate
Module Eight: Review Questions
Module Nine: The Marketing Funnel
Module Nine: Review Questions
Module Ten: Marketing Mistakes (I)
Not Taking Social Media Seriously
Not Having a USP
Cross Cultural and International Translations
Not Building a Relationship
Module Ten: Review Questions
Module Eleven: Marketing Mistakes (II)
Not Having a Plan
Aiming at Everyone
Not Tracking Metrics
Not Listening to Your Customers
Module Eleven: Review Questions
Words from the Wise